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Develop and Launch Scalable E-commerce Website for Cannabis Product Marketplace
  1. case
  2. Develop and Launch Scalable E-commerce Website for Cannabis Product Marketplace

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Develop and Launch Scalable E-commerce Website for Cannabis Product Marketplace

imaginovation.net
Consumer products & services
Health & Fitness
Retail

Challenge

Strane required a new, technically robust website to effectively showcase its product offerings, provide detailed information about the company, and facilitate easy product discovery for customers. The existing website needed to prioritize speed, functionality, and dynamic content management to support the growing marketplace.

About the Client

Strane, a brand under Holistic Industries, is a cannabis product marketplace dedicated to matching patients and enthusiasts with the ideal cannabis products based on their individual needs and preferences. They offer a wide range of products including flowers, cartridges, PAX pods, and concentrates.

Project Objectives

  • Develop a user-friendly e-commerce website to present Strane's product catalog.
  • Enable efficient product discovery based on user needs and preferences.
  • Implement a content management system for dynamic website updates and content publishing.
  • Improve website loading speed and performance.
  • Provide location-based store information to customers.

Functional Requirements

  • Product catalog browsing with filtering and search capabilities
  • Detailed product pages with images, descriptions, and user reviews
  • Store locator functionality with Google Maps integration
  • User account management (optional: for saved preferences/orders)
  • Content Management System (CMS) for easy content updates
  • Secure checkout and payment gateway integration

Preferred Technologies

React JS
Netlify CMS
Gatsby
Google Maps API

Integrations Required

  • Payment gateway (e.g., Stripe, PayPal)
  • Google Maps API

Key Non-Functional Requirements

  • High website loading speed (target: 80% improvement)
  • Scalability to handle increasing traffic and product volume
  • Responsive design for optimal viewing on all devices
  • Secure data handling and user privacy
  • Easy content management

Estimated Impact

The new website is expected to significantly improve user engagement, increase sales conversions, and streamline content management processes. The improved loading speed and user experience will lead to higher customer satisfaction and potentially drive greater brand loyalty.

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