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Develop and Deploy a Scalable Design System for Cross-Solution Marketing Content Delivery

hatchworks.com

Financial services

Fragmented and Complex User Experience

Diebold Nixdorf's existing marketing content delivery solution, initially a feature of a legacy platform, has evolved into a complex and rigid interface. This creates a disjointed and difficult-to-understand user experience for marketing users across various financial institutions and solutions, hindering efficiency and scalability.

About the Client

Diebold Nixdorf is a global leader in connected commerce, providing ATM hardware, software, and solutions for banking and consumer engagement.

Enhance Marketing Content Creation Efficiency and Consistency

Create a flexible and reusable design system for marketing content delivery.
Improve user experience for marketing users across multiple Diebold Nixdorf solutions.
Streamline the automation of marketing asset creation.
Ensure accessibility compliance across all marketing applications.
Enhance design consistency across all marketing applications.

Core Marketing Content Management Functionality

Reusable UI components (buttons, menus, tables, modals).
Support for complex interactions and data visualization.
Content management capabilities (e.g., scheduling, targeting).
Accessibility features to meet WCAG guidelines.
Integration with existing marketing data sources.

Bootstrap Framework

Bootstrap

HTML5

CSS3

JavaScript

Integration with Existing Systems

Existing marketing data platforms
ATM management systems
Content Management Systems (CMS)

Scalability, Performance, and Accessibility

Scalable architecture to support future growth and new solutions.
High performance to ensure a responsive user experience.
Accessibility compliance (WCAG 2.1 AA).
Maintainability and ease of updates.

Improved User Efficiency and Reduced Development Costs

By providing a standardized and reusable design system, this project is expected to significantly improve user efficiency (as evidenced by the 83% usability score improvement), reduce development costs associated with UI development for new and existing solutions, and enhance brand consistency across all marketing applications. It will also enable faster time-to-market for new marketing campaigns and features.