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Data Security and Compliance Enhancement for AdTech Platform

lineate.com

Advertising & marketing

Information technology

Financial services

Health & Fitness

Data Privacy Concerns and Regulatory Compliance Challenges

AdTech Solutions Inc. is facing increasing pressure to enhance its data security posture and comply with evolving data privacy regulations such as GDPR, CCPA, and emerging privacy standards like the Google Privacy Sandbox. They need to manage user consent across multiple data partners, mitigate ad fraud, and ensure data governance while continuing to leverage data for targeted advertising. The existing infrastructure and processes are struggling to keep pace with these requirements, leading to potential compliance risks, reputational damage, and financial losses due to fraudulent activities.

About the Client

AdTech Solutions Inc. is a leading provider of programmatic advertising technology, specializing in data-driven marketing solutions for businesses of all sizes. They process and manage vast amounts of user data to deliver targeted advertising campaigns.

Project Goals

Implement robust data security measures to protect user data and prevent data breaches.
Ensure full compliance with GDPR, CCPA, and other relevant data privacy regulations.
Enhance consent management capabilities across all data partners.
Reduce ad fraud by leveraging AI-powered detection and filtering mechanisms.
Improve data governance and privacy practices to build trust with users and advertisers.
Establish a scalable and automated data orchestration platform for first-party data.

Functional Requirements

Centralized consent management system.
Automated data privacy compliance checks.
AI-powered ad fraud detection and filtering.
Data governance policies and enforcement.
Data orchestration platform for automated data actions.
Secure data storage and access controls.
Comprehensive audit logging and reporting.

Preferred Technologies

Cloud-based infrastructure (AWS, Azure, or GCP)

Data encryption technologies

AI/ML platforms for fraud detection

Data governance tools

API-driven data orchestration platform

Required Integrations

CRM systems (e.g., Salesforce)
Ad server platforms
Data management platforms (DMP)
Consent management platforms (CMP)
Third-party fraud detection services

Key Non-Functional Requirements

High scalability to handle large data volumes.
High availability and reliability.
Strong security measures to prevent data breaches.
Performance optimization for fast data processing.
Compliance with industry security standards (e.g., ISO 27001).

Expected Business Impact

Successful implementation of this project will significantly reduce AdTech Solutions Inc.'s risk exposure, enhance its reputation, improve user trust, and increase advertiser confidence. By mitigating ad fraud and improving data governance, the company can also optimize advertising performance and drive revenue growth. Compliance with data privacy regulations will avoid potential fines and legal liabilities. Furthermore, the improved data orchestration will enable more effective and personalized advertising campaigns.