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The client's current marketing automation and personalization efforts are hampered by data silos across multiple systems (paywall, self-service portal, customer service portal, campaign management module, analytics module, external services). This lack of a unified customer view prevents accurate user segmentation, personalized content delivery, and effective marketing campaign optimization, leading to missed revenue opportunities and reduced customer loyalty.
An agency providing full-cycle marketing automation, MarTech stack building, and strategic marketing consulting services primarily to major US newspapers, representing 60% of the media market share.
The implementation of the CDP is expected to result in significant improvements in marketing effectiveness, increased customer engagement, enhanced customer loyalty, and improved revenue generation. By enabling personalized experiences and data-driven decision-making, the client will be able to deliver more relevant and valuable interactions with their audience, leading to higher conversion rates, reduced churn, and increased customer lifetime value.