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Existing e-commerce platforms lacked capabilities for customers to create fully customized fragrances with interactive ingredient selection, branded packaging design, and seamless digital-to-physical fulfillment. The client required a scalable technical solution to implement this novel commerce model.
A global perfume manufacturer seeking to revolutionize customer engagement through personalized fragrance creation via a digital platform
Enables new revenue stream through personalized products, enhances brand differentiation in competitive fragrance market, reduces time-to-market through automated CI/CD pipeline, and creates foundation for future product variations and customer engagement features.