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Custom Competitor Pricing Data Acquisition and Market Insights Platform
  1. case
  2. Custom Competitor Pricing Data Acquisition and Market Insights Platform

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Custom Competitor Pricing Data Acquisition and Market Insights Platform

enterbridge.com
Consumer products & services

Challenges with Competitor Pricing Data Management

The client faced significant bottlenecks due to reliance on third-party services for competitor pricing data, including poor data quality, limited customization, manual data cleansing requirements, and inability to accurately match private-label products to competitor offerings. These inefficiencies hindered pricing strategy optimization and market responsiveness.

About the Client

A leading distributor of plumbing supplies with nationwide operations, serving over 1 million customers annually through a workforce of 30,000 employees.

Objectives for Custom Pricing Data Solution

  • Develop a scalable custom system for high-quality competitor pricing data acquisition
  • Automate product matching for private-label SKUs using advanced algorithms
  • Integrate seamlessly with existing business operations and analytics tools
  • Enable real-time market insights across 65 regions and 400,000+ products
  • Eliminate manual data entry while improving pricing decision accuracy

Core System Functionalities and Features

  • Daily automated scraping of 23+ competitor websites for pricing and product attributes
  • Machine learning algorithms for 95%+ accurate private-label product matching
  • Regional pricing aggregation across 65 geographic markets
  • Real-time dashboard for pricing strategy adjustments
  • API integration with client's existing ERP and CRM systems
  • Automated anomaly detection in competitor pricing patterns

Technology Stack Requirements

Machine Learning (ML) frameworks (TensorFlow/PyTorch)
Web scraping infrastructure (Scrapy/Selenium)
Cloud-native architecture (AWS/Azure)
Real-time data processing (Apache Kafka)
Time-series database solutions

System Integration Requirements

  • ERP system integration for pricing updates
  • CRM integration for competitive intelligence reporting
  • Data warehouse integration for historical analysis
  • Authentication systems for secure access

Non-Functional Requirements

  • 99.9% system availability for daily data collection
  • Scalable architecture supporting 10x+ data volume growth
  • Sub-500ms API response times for critical endpoints
  • Enterprise-grade data encryption and access controls
  • Automated failover for competitor website scraping operations

Expected Business Impact of Custom Pricing Solution

The solution is projected to deliver 10x annual ROI through optimized pricing strategies, reduce manual data management efforts by 80%, and enable proactive market positioning through actionable insights across 400,000+ SKUs. The system will maintain competitive advantage despite 10,000+ regional competitors while supporting national market share expansion.

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