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Cookie Consent and Analytics Tracking System Development

bravedigital.com

Information technology

Advertising & marketing

Data Analytics

Challenges in User Data Compliance and Analytics Integration

Need to balance regulatory compliance (GDPR/CCPA) with comprehensive user tracking for analytics, while managing fragmented cookie consent across multiple third-party platforms (HubSpot, Google Analytics, LinkedIn, Vimeo). Existing systems lacked centralized consent management and real-time tracking visibility.

About the Client

Digital solutions company specializing in data-driven website optimization and user experience enhancement

Key Goals for Cookie Management System

Implement unified cookie consent management interface
Ensure compliance with global data privacy regulations
Integrate multi-platform analytics tracking
Enable granular user preference control
Improve data accuracy across marketing and analytics tools

Core System Capabilities

Dynamic cookie category management (necessary, analytics, advertising)
User preference persistence across sessions
Real-time tracking opt-in/opt-out controls
Third-party integration API gateway
Compliance audit dashboard with policy versioning

Technology Stack Requirements

React.js for front-end components

Node.js with Express for backend services

MongoDB for preference storage

Google Tag Manager integration

HubSpot API v3 compatibility

Critical System Integrations

Google Analytics 4 measurement protocol
LinkedIn Insight Tag
Vimeo tracking API
reCAPTCHA Enterprise
Jira Service Management for consent logs

Operational Constraints

99.9% uptime SLA for consent management interface
Sub-200ms response time for tracking requests
AES-256 encryption for stored preferences
Horizontal scaling for 10M+ monthly users
WCAG 2.1 accessibility compliance

Expected Business Outcomes

Anticipated 40% reduction in compliance-related support tickets, 25% improvement in analytics data quality, and 15% increase in user trust metrics through transparent tracking controls. Projected to enable $2.5M annual savings in marketing efficiency gains through unified data collection.