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CFMA Website Modernization & Content Hub Development

orases.com

Business services

Financial services

Construction

Challenge

The CFMA's outdated website resulted in a poor user experience, confusing navigation, and inefficient third-party integrations, hindering new membership acquisition and limiting the value of its online platform for existing members. The site's clunky layout and poor navigation diminished its ability to effectively communicate industry insights and foster member engagement.

About the Client

Professional association serving construction financial managers and their service providers, offering education, networking, and industry information.

Objectives

Improve user experience and website navigation.
Increase new membership inquiries and sign-ups.
Establish the CFMA as a content leader in the construction financial management sector.
Streamline content management and system consolidation.
Enhance member engagement through a content hub.
Ensure website security and compliance.

Functional Requirements

Intuitive navigation and search functionality.
Content hub for articles, research, and member-generated content.
Streamlined login process.
Member profile management.
Secure content access.
Responsive design for optimal viewing on all devices.

Preferred Technologies

Modern Web Development Framework (e.g., React, Angular, Vue.js)

Content Management System (CMS) - potentially integrated with the new website platform

Secure Hosting Environment

API integrations with third-party services

Required Integrations

Payment gateway for membership subscriptions
Email marketing platform
Potentially CRM system for member management
Third-party data services

Non-Functional Requirements

Scalability to accommodate future growth.
High performance and fast loading times.
Robust security measures to protect member data and prevent unauthorized access.
Accessibility compliance (e.g., WCAG).

Expected Business Impact

The project is expected to significantly improve member engagement, increase new membership acquisition, and establish the CFMA as a leading source of information and expertise within the construction financial management industry. Streamlined processes and enhanced content capabilities will lead to increased efficiency and value for both members and the association as a whole.