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Multiple disparate data sources across product, sales, and marketing functions with inconsistent formats and manual update processes prevent timely business decisions. Previous vendor attempts to integrate Salesforce failed, causing delays in revenue-critical operations and requiring excessive manual data management.
Global leader in air conditioning systems and building management solutions, seeking digital transformation for operational efficiency
Enables real-time data-driven decision making across departments, reduces manual data processing time by 65%, accelerates marketing campaign deployment by 40%, and improves cross-functional collaboration through unified data access. Salesforce centralization reduces integration complexity while marketing automation increases lead conversion tracking accuracy by 80%.