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Branding Scanner & Template Recommendation Engine for SaaS Marketing Platform

onix-systems.com

Advertising & marketing

Template Relevancy Issue

Adoric users were not effectively utilizing the available predesigned templates. A significant number opted to create campaigns from scratch, indicating that the templates presented were often irrelevant to their specific website characteristics and marketing goals. This led to reduced template usage and hampered the platform's ability to streamline marketing campaign creation for users.

About the Client

Adoric is a SaaS platform providing digital marketers with predesigned templates to optimize websites for ROI and conversions. The platform aims to simplify marketing campaign creation.

Project Goals

Increase template usage by providing more relevant template recommendations.
Improve user engagement with the Adoric platform.
Reduce the number of campaigns created from scratch.
Enhance the overall user experience for campaign creation.

Functional Requirements

Website branding analysis (color, font, language, industry).
Automated template recommendation based on analysis results.
User-friendly interface for integrating recommendations into the campaign creation workflow.
Ability to handle various website types and industries.
Data tracking to measure the effectiveness of template recommendations.

Preferred Technologies

Figma (for template design)

Google Analytics (for usage tracking)

Hotjar (for user behavior analysis)

Maze (for usability testing)

Integrations Required

Website domain integration (API or other mechanism)
Adoric platform API for template recommendation integration

Key Non-Functional Requirements

Scalability to handle a growing user base and website volume.
Performance to provide real-time template recommendations.
Security to protect user data and website information.
Reliability to ensure consistent and accurate recommendations.

Expected Business Impact

Implementing the branding scanner and template recommendation engine is expected to significantly increase template usage, leading to higher user engagement, improved campaign efficiency, and ultimately, a greater return on investment for Adoric's users. The shift from campaign creation from scratch to utilizing tailored templates will streamline the marketing process and empower users to achieve better results.