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BeProfi Platform Enhancement & Expansion

brights.io

Education

Business services

Human Resources

Non-profit

Challenges with Scalability and Market Penetration

While BeProfi has successfully developed a niche elearning platform, they face challenges in scaling to accommodate a larger user base and competing effectively with established online education platforms. They need to enhance the platform's features, expand their course offerings, and improve marketing capabilities to reach a wider audience and generate revenue.

About the Client

BeProfi is a company providing online professional development courses for social sector workers, including social workers, psychologists, volunteers, and leaders in government and non-governmental organizations.

Project Goals

Enhance the BeProfi platform with advanced features to improve user engagement and learning outcomes.
Expand the course catalog to cater to a broader range of professional development needs.
Implement marketing automation and analytics to improve lead generation and customer acquisition.
Ensure the platform is scalable to accommodate future growth in user base and course offerings.
Develop a robust and secure platform for managing user data and assessments.

Core System Functionality

User authentication and authorization based on role.
Course catalog management with search and filtering capabilities.
Personalized course recommendations engine.
Progress tracking and reporting for students and managers.
Assessment tools for tutors (quizzes, assignments, feedback).
Group learning functionality with scheduling and material distribution.
Manager dashboard for monitoring employee progress.
Admin dashboard for platform management and user administration.

Technology Stack

React (Frontend)

Node.js/Python (Backend)

iOS and Android Native Development (Mobile)

Database (PostgreSQL or MongoDB)

External System Integrations

Payment gateway integration (Stripe, PayPal)
Marketing automation platform integration (Mailchimp, HubSpot)
Analytics platform integration (Google Analytics)

Non-Functional Requirements

Scalability to handle increasing user traffic and data volume.
High availability and reliability.
Secure data storage and protection (GDPR compliance).
Responsive design for optimal viewing on all devices.
Performance optimization for fast loading times.

Expected Business Impact

The enhanced BeProfi platform is expected to increase user engagement, improve course completion rates, expand market reach, and generate new revenue streams through paid course offerings. Improved reporting and analytics will provide valuable insights for marketing and product development decisions. A scalable and robust platform will position BeProfi for long-term growth and success in the online education market.