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Automated Marketing Campaign Management Platform

globaldev.tech

Telecommunications

Advertising & marketing

Marketing Operations Inefficiencies

The marketing team faces repetitive campaign launch flaws, human errors, and low campaign effectiveness due to manual processes. Coordination with external vendors and inconsistent data tracking further hinder operational efficiency and decision-making.

About the Client

Leading mobile network operator seeking digital transformation in marketing operations

Digital Transformation Goals

Automate repetitive marketing campaign workflows
Eliminate human errors in campaign execution
Improve cross-team coordination with external vendors
Implement real-time analytics for campaign performance tracking
Create scalable infrastructure for marketing experiments

Core System Capabilities

Campaign planning and scheduling tools
Automated workflow execution engine
Collaboration hub for internal teams and external vendors
Real-time analytics dashboard with customizable KPIs
Budget management and approval workflows
Content moderation and version control system

Technology Stack

Python

Django

Angular.js

System Integrations

Existing CRM systems
Advertising platforms (Google Ads, Meta Ads)
Third-party analytics tools
Payment gateways for vendor compensation

Operational Requirements

High availability (99.9% uptime)
Enterprise-grade data security (GDPR compliance)
Horizontal scalability for concurrent campaigns
Multi-tenancy support for different business units
Responsive design for cross-device access

Business Value Projections

Expected 40% reduction in campaign launch time, 60% decrease in human errors, and 25% improvement in campaign ROI through automated optimization. The platform will enable 3x scalability in marketing experiments while maintaining compliance with corporate governance standards.