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AI-Powered Coding Education Platform Enhancement

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Education

Challenges with Platform Competitiveness and User Engagement

Hatch Coding seeks to enhance its platform to improve its competitive positioning, increase user conversion rates, enhance the first-time user experience, and introduce innovative AI-driven learning features. Current challenges include improving student engagement, providing effective personalized learning support, and ensuring the AI features are safe and appropriate for a younger audience.

About the Client

Hatch Coding is an eLearning platform offering AI-powered coding education for children and teenagers (ages 8-15). They provide courses in JavaScript, Python, Unity Game Engine, and Web Development, aiming to prepare students for junior developer roles.

Key Project Goals

Increase platform conversion rate.
Improve first-time user experience and onboarding process.
Enhance the landing page to improve awareness and lead generation.
Successfully integrate AI features to accelerate learning and provide personalized support.
Ensure the platform remains secure and appropriate for a younger demographic.

Core Platform Functionality

AI-powered code generation assistant ('Solve with AI').
AI-powered code explanation assistant ('Explain with AI').
Enhanced landing page experience with clear value proposition.
Improved user onboarding flow.
Integration with existing coding curriculum and resources.

Technology Stack

Python

React Native

OpenAI API (GPT-4 Turbo)

Backend Development

External System Integrations

OpenAI API
Hatch Coding IDE

Non-Functional Requirements

Scalability to accommodate growing user base.
High performance and responsiveness.
Robust security measures to protect user data and prevent prompt injection.
Accessibility for users of varying technical abilities.
Maintainability and ease of future feature additions.

Expected Business Impact

Successful completion of this project is expected to significantly improve Hatch Coding's market position, increase user adoption, enhance customer satisfaction, and drive revenue growth. The enhanced AI features are expected to accelerate student learning and improve outcomes, leading to increased customer retention and positive word-of-mouth.