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Agronomist Platform Enhancement: Enhanced Content Discovery and User Experience

300.codes

Financial services

Agriculture

Food & Beverage

Challenges with Content Exploration

The Agronomist platform suffers from difficulties in users efficiently searching and filtering through its extensive knowledge base of articles, data, and tools. This limits the platform's value as a comprehensive resource for industry insights and farm management, hindering user engagement and the realization of its full potential as a knowledge powerhouse.

About the Client

BNP Paribas is a global financial institution providing specialized services to the agricultural and farming sector, focused on supporting the green transition and empowering agricultural enterprises.

Project Goals

Improve user experience for content discovery and exploration on the Agronomist platform.
Enhance the usability, readability, and accessibility of the platform's content.
Increase user engagement with the platform by making it easier to find relevant information.
Enable users to stay updated on industry trends and access expert insights effortlessly.
Increase conversion rates by encouraging user registration for premium content.

Functional Requirements

Advanced search functionality with filtering options by category, region, date, expert, and keywords.
Intuitive content categorization and tagging system.
User-friendly navigation with clear labeling and a simplified menu structure.
Implementation of a robust knowledge base with dedicated article pages optimized for both text and multimedia content (videos, podcasts).
Enhanced mobile experience with responsive design and optimized navigation for smaller screens.
Integration of real-time market price tracking for agricultural products.
Personalized content recommendations based on user preferences and activity.

Preferred Technologies

Headless CMS

AWS (for DevOps and hosting)

API integrations for market data and weather services

Required Integrations

External weather API
Market data API for agricultural commodities

Non-Functional Requirements

Scalability to handle a growing knowledge base and user base.
High performance and fast loading times.
Security to protect user data and content.
Accessibility compliance (WCAG).
Maintainability and ease of future enhancements.

Expected Business Impact

This project is expected to significantly improve user satisfaction, increase platform engagement, and enhance Agronomist's value proposition as a leading resource for the agricultural sector. Improved content discovery will drive user adoption, increase conversion rates (premium subscriptions), and strengthen BNP Paribas’ position as a key enabler of the green transition within the agricultural industry. The anticipated increase in active users and engagement will contribute to BNP Paribas’ overall business goals and strengthen its relationship with agricultural clients.