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OnTrack experienced fragmentation and inefficiencies due to its evolution as a collection of isolated modules. Users struggled with navigation complexity, data accessibility, and inconsistent workflows across different departments (e.g., fleet management, crop monitoring, asset tracking). This led to reduced productivity, difficulty in data interpretation, and challenges in making timely, informed decisions.
OnTrack is a provider of integrated agrimanagement software solutions designed to streamline agricultural operations for various departments within farming businesses.
This project is expected to significantly improve OnTrack's value proposition by offering a more user-friendly, efficient, and comprehensive agrimanagement platform. The unified design will reduce operational costs, improve data-driven decision-making, enhance collaboration, and ultimately increase customer satisfaction and retention. Faster access to information and streamlined workflows will allow farming operations to run more smoothly, leading to increased yields and profitability.