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Advanced Sales Performance Analytics Platform

reenbit

Information technology

Business services

eCommerce

Inadequate Sales Analytics Infrastructure

The client lacks granular sales data visibility with only monthly total figures available, missing critical attributes like client details, sale types, and currency normalization. This results in inability to track performance against targets, forecast revenue gaps, or identify high-value clients.

About the Client

A leading IT services provider specializing in software development and technology solutions

Strategic Analytics Goals

Implement real-time sales performance tracking across multiple dimensions
Develop predictive forecasting capabilities for proactive strategy adjustments
Establish client-centric revenue analysis framework
Create automated, scalable data processing pipeline

Core Analytics Platform Requirements

Monthly/quarterly sales performance tracking with drill-down capabilities
Sale type distribution analysis (new sales, upsells, cross-sells)
Target gap analysis with future month distribution modeling
Projected sales forecasting with trend comparison
Multi-dimensional filtering (year, client, sale type)
Client revenue contribution tracking over time
Year-to-date sales breakdown by category
Customizable tooltip visualizations for deep-dive analysis

Technology Stack Requirements

Azure Data Factory

Power BI

Azure KeyVault

Azure SQL Server

GraphQL

Dimensional Modelling

System Integration Needs

Internal financial systems data extraction
Azure Blob Storage for raw data ingestion
Snowflake data warehouse integration
Currency conversion API for multi-currency support

Operational Requirements

Automated daily data pipeline execution
Real-time dashboard refresh capabilities
Role-based access control for data security
Horizontal scalability for future data growth

Expected Business Outcomes

The solution will provide real-time sales insights across clients and time periods, improve forecasting accuracy by 40% through target gap analysis, enable client-centric strategy development, and support data-driven executive decision-making through interactive visualizations and automated reporting.