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AdTech Data Orchestration and Real-Time Analytics Platform Development
  1. case
  2. AdTech Data Orchestration and Real-Time Analytics Platform Development

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AdTech Data Orchestration and Real-Time Analytics Platform Development

lineate.com
Advertising & marketing
Information technology
Data & analytics

AdTech Industry Challenges in Data Management

AdTech companies face significant challenges in processing massive data streams from multiple channels, achieving real-time campaign insights, accurately attributing cross-channel conversions, ensuring creative content safety, and orchestrating first-party data for automated decision-making. Current solutions often lack scalability, real-time capabilities, and integration with advanced data science workflows.

About the Client

A data-centric AdTech company specializing in campaign performance optimization and audience engagement analytics

Key Project Goals

  • Develop a scalable data orchestration platform for first-party data activation
  • Implement real-time analytics dashboards for campaign performance monitoring
  • Create multi-touch attribution models for cross-channel marketing effectiveness
  • Automate creative content auditing with sandboxed execution environments
  • Enable rapid ad hoc analysis of geolocation and bidstream data

Core System Capabilities

  • High-throughput data ingestion pipelines for AdTech event streams
  • Real-time analytics dashboards with customizable KPI visualizations
  • Multi-touch attribution modeling with machine learning capabilities
  • Automated creative audit sandbox with code path analysis
  • Ad hoc query engine with pre-aggregated data layers
  • Geospatial analysis tools integrating bidstream and location data

Technology Stack

Apache Kafka for stream processing
Apache Spark for real-time analytics
AWS/GCP for cloud infrastructure
DataSwitch and Data Octopus frameworks
Python/Scala for data science implementations

System Integrations

  • Third-party AdTech platforms (DSPs/SSPs)
  • Data science toolchains (Jupyter, TensorFlow)
  • Cloud storage solutions (S3, BigQuery)
  • Security compliance frameworks (GDPR, CCPA)

Non-Functional Requirements

  • Horizontal scalability to handle petabyte-scale data streams
  • Sub-second latency for real-time analytics queries
  • 99.99% system availability with automated failover
  • End-to-end data encryption and compliance controls
  • Automated scaling for bursty AdTech traffic patterns

Business Impact

Implementation will enable 360-degree campaign visibility with real-time optimization capabilities, reduce creative review time by 70%, improve attribution accuracy by 40%, and enable proactive market trend detection. Automated data orchestration will decrease operational costs by 30% while increasing data processing capacity by 500%.

More from this Company

AdTech Ecosystem Optimization Platform Development
Hybrid Cloud Infrastructure Optimization for AdTech Scalability and Cost Efficiency
Development of In-House SSP Platform with Real-Time Analytics for Ad Optimization
Identity Resolution and Privacy-Compliant AdTech Platform Development
Data Orchestration Platform for AdTech