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Legacy content management system causing poor user navigation, inefficient accreditation information architecture, complex membership registration process, and difficulty managing dynamic content like accreditation databases and event calendars. These issues resulted in reduced user engagement and suboptimal membership conversion rates.
International accreditation body providing formal recognition for laboratories, biobanking facilities, and certification bodies across 50+ countries
Projected 40-60% increase in membership registration conversions through improved user experience, 70% reduction in content management overhead via intuitive CMS, and 50% faster information retrieval for accreditation services. Enhanced digital presence will strengthen A2LA's position as a leading international accreditation body while reducing technical debt.