Welcome to Many.dev – the world's largest catalog of outsource company cases. We know that finding the right partner means finding the right expertise, not just sifting through endless descriptions.
That's why we built a revolutionary AI platform that searches based on real-world project experience, analyzing thousands of completed cases.
Want to find companies that have already demonstrated the exact skills and knowledge you need?
In the crowded Gaming market, a great game
is only the beginning. Reaching the right players, building a community, and creating sustainable revenue requires a sophisticated marketing and monetization strategy. Gaming Marketing, Advertising & Monetization platforms are the essential tools that power this growth, acting as the digital storefront and commercial engine for a game. Building these platforms requires a partner who understands the gaming audience, modern ad-tech, and how to create highly engaging digital experiences. This guide breaks down the
core competencies to look for.
A game's website is its primary marketing asset. It must capture the unique atmosphere of the game and create a compelling first impression that draws players in. When evaluating partners, look for expertise in building:
visually engaging homepage with immersive hero section and dynamic futuristic shapes and the use of custom animated illustrations and entrance animations to visually communicate the firm's dynamism.responsive design ensuring consistent experience across desktops, tablets, and smartphones.content management system enabling non-technical team members to update and manage website content effortlessly.Trailer: Driving Engagement with Playable Demos
The best way to sell a game is to let people play it. A modern promotional platform goes beyond static screenshots and videos by integrating interactive elements directly into the web experience. A strong partner will deliver:
an interactive, playable demo of the online game via iframe or equivalent technology.interactive website elements that promote user engagement with the game demo, such as dynamic sliders and content filtering.storytelling modules that guide users through game mechanics such as 'competetoearn,' NFT cosmetics, and rewards system.This is the core of how many games generate revenue. A world-class partner has deep expertise in building and integrating sophisticated advertising technology that is effective for advertisers but not disruptive for players. Look for:
Ad Placement Engine that can seamlessly integrate ads into AR/VR spaces, merging with environment level design to prevent gameplay interference.creative selection mechanism leveraging reinforcement learning algorithms for optimal ad creative choice.real-time bidding engine for purchasing ad impressions.Influencer marketing is a critical channel for reaching the gaming audience. The platform should provide tools to manage these relationships and campaigns at scale. A capable partner will build:
to create, assign, and manage influencer campaigns, including scheduling and content approval workflows.Influencer Database & Outreach Module: To discover, categorize, and contact influencers relevant to various gaming niches.API for social media platforms, internal analytics systems, and CRM tools to centralize data.A promotional platform must ultimately drive business results, whether that's pre-orders, sign-ups, or B2B leads. This requires a focus on conversion and robust analytics. Look for:
integrated calls-to-action (CTAs) strategically placed to encourage user sign-ups, inquiries, or demonstrations.Analytics & Reporting Suite to track engagement metrics, campaign reach, conversions, and generate performance insights.A/B testing integrations for continuous user experience optimization.A marketing platform for a popular game can experience massive traffic spikes. The underlying architecture must be fast, scalable, and able to integrate with the core game infrastructure. A reliable partner will deliver:
hosting deployment optimized for performance and uptime and an implementation of a scalable architecture allowing easy addition of new content, features, and integrations.tech stack integration with existing game infrastructure and third-party SSPs supporting Prebid.responsive front-end design optimized for mobile, tablet, and desktop devices built with modern frameworks.A world-class partner for Gaming Marketing, Advertising & Monetization is a unique fusion of a creative marketing agency, an ad-tech company, and a high-performance web development firm. They build the platforms that turn a great game into a commercial success. Use the case studies on many.dev to find the verified evidence of this holistic skillset.