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Development of Thematic Arcade Game with Social Competition and Monetization Features
  1. case
  2. Development of Thematic Arcade Game with Social Competition and Monetization Features

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Development of Thematic Arcade Game with Social Competition and Monetization Features

exposit.com
Gaming
Advertising & marketing
Information technology

Engagement and Monetization Challenges in Mobile Arcade Market

The client requires a mobile arcade game that balances engaging gameplay with monetization strategies to ensure sustained user retention and revenue generation in a competitive market.

About the Client

A gaming company aiming to launch a mobile arcade game to drive user engagement and monetization through in-app purchases and advertisements.

Development Goals for Enhanced User Engagement and Revenue Generation

  • Create diverse, thematic levels to drive prolonged user engagement
  • Implement social competition features to foster community interaction
  • Develop monetization systems through in-app purchases and advertisements
  • Incorporate progression mechanics (upgrades, achievements) to incentivize extended gameplay
  • Ensure cross-platform compatibility and smooth user experience

Core Functionalities for Arcade Game Development

  • Thematic levels (office, forest, space) with unique environments
  • 360-degree gyro controls for intuitive gameplay
  • Social leaderboards and friend competition
  • Upgrade system for enhanced gameplay abilities
  • Secret objects for bonus rewards
  • Boss battles with health counters
  • In-app purchase options for upgrades and new locations
  • Ad integration for revenue generation

Preferred Development Technologies

Unity
Android SDK

External System Integrations

  • Social media APIs (Facebook, Twitter) for sharing scores
  • Payment gateways (Google Play Billing) for in-app purchases
  • Ad networks (AdMob) for monetization
  • Analytics tools (Google Analytics) for user behavior tracking

Non-Functional Requirements

  • Optimized performance on a range of Android devices
  • Scalability to handle concurrent users and future content expansions
  • Security measures for user data and transaction protection
  • High availability and minimal latency for seamless gameplay

Expected Business Impact Through Enhanced Engagement and Monetization

The project aims to significantly increase user retention through engaging gameplay mechanics and social features, drive revenue via in-app purchases and ad integrations, and foster organic growth through community-driven competition and shareable content.

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