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Woovit Platform Enhancement: Scalability and Feature Expansion for Influencer Marketing

cheesecakelabs.com

Information technology

Advertising & marketing

Gaming

Scalability and Feature Gaps in Influencer Marketing Platform

Woovit, a video game influencer marketing platform, requires enhanced scalability to accommodate growing user demand and expanding campaign complexities. Current functionality is insufficient to support advanced analytics, personalized influencer recommendations, and comprehensive campaign management features, leading to potential loss of market share and decreased client satisfaction.

About the Client

A leading design and engineering firm specializing in platform development for the video game industry.

Project Goals

Increase platform scalability to support a 50% increase in user traffic within the next year.
Enhance influencer recommendation engine with AI-powered personalization.
Develop comprehensive campaign analytics dashboard providing real-time performance insights.
Implement advanced campaign management features including automated reporting and workflow optimization.

Functional Requirements

AI-powered influencer discovery and recommendation.
Campaign creation and management tools.
Real-time campaign performance tracking and analytics.
Automated reporting and workflow optimization.
Secure payment processing for influencer collaborations.
Advanced filtering and search capabilities for influencers.

Preferred Technologies

Cloud-based infrastructure (AWS or Azure)

Python/Django for backend development

React for frontend development

PostgreSQL for database management

Required Integrations

Social media platforms (Twitter, Instagram, TikTok, YouTube)
Payment gateways (Stripe, PayPal)
Data analytics platforms (Google Analytics)
CRM systems (Salesforce)

Key Non-Functional Requirements

High availability and reliability
Scalability to handle large volumes of data and traffic
Robust security measures to protect user data
Performance optimization for fast response times

Expected Business Impact

This project is expected to significantly enhance Woovit's market position by providing a more scalable, feature-rich, and user-friendly platform. Increased scalability will enable Woovit to handle a larger client base and support more complex campaigns. Enhanced features will improve client satisfaction, drive revenue growth, and solidify Woovit's leadership in the influencer marketing space.