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Website Redesign and Digital Enhancement for Cybersecurity Firm

simpalm.com

Security

Information technology

Digital Presence Limitations

Shift5 required a modernized website to enhance user experience, improve SEO performance, and integrate critical business systems (HubSpot CRM, ATS) while maintaining mobile responsiveness and visual engagement through animations.

About the Client

A cybersecurity and IoT company specializing in data collection, insights, and cybersecurity technology for operational systems across commercial air, rail, defense, and other industries.

Website Modernization and Functional Enhancement

Create a mobile-responsive, visually engaging website design
Implement dynamic animations for improved user interaction
Integrate HubSpot CRM for contact management
Enable ATS integration for automated career page updates
Optimize SEO using Yoast and structured content architecture

Core System Functionalities

Mobile-responsive WordPress theme with cross-device compatibility
Animated hero section with scroll-triggered effects
HubSpot form integrations for lead capture
Automated job listings from ATS via API integration
SEO-optimized blog with multi-category navigation

Technology Stack

HTML5

WordPress

PHP

AWS

Yoast SEO

System Integrations

HubSpot CRM
Applicant Tracking System (ATS)

Operational Requirements

Mobile-first responsive design
Google PageSpeed optimization
AWS cloud hosting scalability
Cross-browser compatibility
GDPR-compliant data handling

Business Impact Projections

Enhanced user engagement through interactive design elements, improved organic search rankings via SEO optimization, streamlined lead management processes, reduced career page maintenance costs through automation, and strengthened brand authority in cybersecurity markets.