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Development of SEO-Optimized Talent Screening Platform with CRM Integration and Mobile-Responsive Design

simpalm.com

Human Resources

Information Technology

Challenges in Talent Platform Marketing

The client required a marketing website that lacked SEO optimization, had rigid content structure, poor lead capture integration, and non-responsive design, hindering their ability to attract and convert enterprise clients.

About the Client

A SaaS company specializing in talent screening and assessment solutions for HR departments and recruitment agencies

Key Project Goals

Develop a fully SEO-optimized WordPress website with flexible content management
Create dedicated product pages for resume sorting, video interviewing, and skill assessment tools
Implement Zoho CRM integration for automated lead capture
Ensure mobile-responsive design across all pages
Enable analytics-driven optimization through Google Analytics and Yoast SEO

Core System Functionalities

Modular product pages with multimedia content
CRM-integrated demo request forms
Responsive design framework
SEO content management tools
User behavior analytics dashboard

Technology Stack

WordPress

PHP

HTML5

AWS

GoDaddy Hosting

System Integrations

Zoho CRM
Google Analytics
Yoast SEO Plugin

Non-Functional Requirements

Cross-device responsive design
SEO-compliant architecture
Cloud scalability on AWS
Data security compliance

Expected Business Outcomes

Anticipated 40% increase in organic traffic through SEO optimization, 25% higher lead conversion rates via CRM integration, and improved enterprise client acquisition through enhanced mobile user experience and data-driven marketing insights.