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Prevent Blindness's existing website suffers from poor user experience due to a stark design, text-heavy content, lack of engaging visuals, difficult navigation, and limited mobile responsiveness. The single-template approach restricts content variety and hinders the organization's ability to effectively communicate its mission and connect with diverse audiences (national office, affiliates, and visitors).
A national non-profit organization dedicated to preventing blindness and preserving sight through education, research support, and vision care access.
The redesigned website is expected to significantly improve user engagement, increase website traffic, enhance brand perception, and facilitate greater reach for Prevent Blindness's mission. The improved user experience and interactive tools will lead to increased donations and volunteer sign-ups. The new CMS will empower staff to easily update and manage content, reducing administrative burden and ensuring timely information dissemination.