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Modernization and Enhancement of Catharsis Productions' Website for Improved User Engagement and Business Growth

launchpadlab.com

Non-profit

Government

Education

Challenges with Legacy Website

The existing website suffers from an outdated design, lack of mobile responsiveness, cumbersome content management, and poor navigation, hindering client acquisition and user engagement.

About the Client

A mission-driven organization creating artistically innovative, research-supported programs to educate audiences on reducing interpersonal violence, serving military, government, and college clients.

Key Project Goals

Modernize visual design to reflect brand personality (edgy, professional, humorous)
Improve mobile responsiveness and cross-device accessibility
Simplify content management for non-technical users
Enhance information architecture for intuitive navigation
Showcase program offerings with dynamic, engaging content formats

Core System Functionalities

Mobile-first responsive design framework
Custom content management system (CMS) with WYSIWYG editor
Interactive program preview cards with media integration
Dynamic blog typing animation and resource library
Illustration-driven team page with hover animations

Technology Stack

React.js or Vue.js for front-end interactivity

Headless CMS (e.g., Contentful or Strapi)

Responsive CSS grid/flexbox frameworks

SVG animation libraries for illustrations

Third-party Integrations

Google Analytics for user behavior tracking
Social media sharing APIs
Email marketing platform (e.g., Mailchimp)

Non-functional Requirements

99.9% uptime SLA with cloud hosting
Page load speed under 2 seconds
WCAG 2.1 AA accessibility compliance
Cross-browser compatibility (Chrome, Safari, Firefox, Edge)

Expected Business Impact

Increased client conversion rates through enhanced user experience, improved SEO performance from mobile optimization, reduced content management overhead, and strengthened brand credibility through dynamic, research-backed program presentations.