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Website Performance Optimization and Scalability Enhancement

salttechno.com

Media

Performance Challenges Impacting User Experience and Revenue

The online publishing company is experiencing performance issues, including slow page load times, high bounce rates, and reduced organic traffic. These challenges negatively impact user engagement, search engine rankings, and ultimately, ad revenue. The current website performance is hindering their ability to provide an optimal user experience and capitalize on online advertising opportunities.

About the Client

A prominent online publisher delivering news, articles, and other content to a large audience. They rely heavily on their website for content consumption and advertising revenue.

Project Goals: Enhance Website Performance and Scalability

Reduce website page load time by at least 40%.
Increase organic traffic by at least 20%.
Improve user engagement metrics (session duration, reduce bounce rate).
Enhance website scalability to handle peak traffic loads.
Increase ad revenue through improved user experience and ad performance.

Functional Requirements

Code optimization for improved efficiency.
Implementation of caching strategies (browser, server, CDN).
Integration with a Content Delivery Network (CDN).
Image and asset optimization (compression, lazy loading, minification).
Scalable server infrastructure and load balancing.

Preferred Technologies

Cloud technologies (e.g., AWS, Azure, GCP)

Content Delivery Networks (e.g., Akamai, Cloudflare, AWS CloudFront)

Caching technologies (e.g., Redis, Memcached)

Load balancing solutions

Integrations Required

Existing CMS (Content Management System)
Advertising platforms (e.g., Google AdSense)
Analytics platforms (e.g., Google Analytics)

Key Non-Functional Requirements

High performance and scalability.
Improved website security.
Reliable uptime.
Maintainability and ease of updates.

Expected Business Impact

Successful completion of this project is expected to result in a significant improvement in user experience, leading to increased user engagement, higher search engine rankings, and a substantial increase in ad revenue. The improved website performance will also lay a solid foundation for future growth and expansion.