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Website Redesign and Lead Generation Optimization for Tech Solutions Company
  1. case
  2. Website Redesign and Lead Generation Optimization for Tech Solutions Company

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Website Redesign and Lead Generation Optimization for Tech Solutions Company

salttechno.com
Information technology

Challenges with Existing Website and Lead Generation

The client's outdated website suffered from poor visual appeal, complex navigation, low organic traffic, and ineffective lead capture mechanisms. These issues hindered business growth by limiting brand visibility, user engagement, and conversion of visitors into qualified leads.

About the Client

A provider of comprehensive technology solutions for businesses across various industries

Website Modernization and Business Growth Objectives

  • Increase monthly website traffic by 60% through SEO optimization
  • Improve lead generation by 50% with enhanced conversion elements
  • Enhance user engagement through intuitive navigation and interactive content
  • Boost revenue by 40% via improved conversion rates and brand perception

Core Website Functionality Requirements

  • Modern, mobile-first responsive design
  • SEO-optimized content structure with keyword targeting
  • Interactive elements (videos, infographics, dynamic forms)
  • Strategically placed lead capture forms and CTAs
  • Integrated analytics dashboard for performance tracking

Technology Stack Preferences

React.js for front-end development
WordPress CMS with custom theme
Google Analytics 4 integration
HubSpot CRM integration

System Integration Requirements

  • CRM system (HubSpot/Salesforce)
  • Email marketing platform (Mailchimp)
  • Live chat support tool
  • Payment gateway for premium content

Performance and Security Requirements

  • Page load speed under 2 seconds
  • 99.9% uptime SLA
  • SSL encryption and GDPR compliance
  • Cross-browser compatibility (Chrome, Firefox, Safari)

Expected Business Impact from Website Redesign

The redesigned website is projected to increase monthly traffic by 60%, reduce bounce rates by 25%, and extend average session duration by 40%. Enhanced lead generation capabilities should drive a 50% increase in qualified leads and a 25% improvement in conversion rates, ultimately contributing to a 40% revenue growth within six months post-launch.

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