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Website Redesign for Tech Consulting Firm to Enhance User Experience and Lead Generation
  1. case
  2. Website Redesign for Tech Consulting Firm to Enhance User Experience and Lead Generation

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Website Redesign for Tech Consulting Firm to Enhance User Experience and Lead Generation

salttechno.com
Information technology
Business services
Software development

Challenges with Outdated Online Presence

The client's existing website suffered from poor user experience due to outdated design, complex navigation, and non-responsive layouts. These issues hindered effective communication of technical expertise, reduced visitor engagement, and limited lead generation capabilities, resulting in missed business opportunities and stagnant growth.

About the Client

A technology consulting and solutions provider offering digital transformation services to enterprises

Objectives of the Website Redesign Project

  • Improve user engagement metrics by 40%
  • Increase qualified lead generation by 25%
  • Establish brand authority in tech consulting space
  • Optimize mobile user experience across all devices
  • Enhance content effectiveness through SEO optimization

Core Website Functionality Requirements

  • User-centric navigation with simplified information architecture
  • Mobile-responsive design framework
  • Interactive service showcase with technical case studies
  • Dynamic lead capture forms with multi-step CTAs
  • Content management system for blog and resources section
  • Integrated analytics dashboard for user behavior tracking

Technology Stack Preferences

React.js for frontend development
Node.js with Express.js for backend
Headless CMS (Contentful/Strapi)
GraphQL API integration
AWS cloud hosting solution

System Integration Requirements

  • CRM system (HubSpot/Salesforce) integration
  • Google Analytics 4 implementation
  • Email marketing platform integration
  • Live chat support widget

Non-Functional Requirements

  • Page load speed under 2 seconds
  • 99.9% uptime SLA
  • WCAG 2.1 accessibility compliance
  • Cross-browser compatibility (Chrome, Firefox, Safari)
  • Role-based access control for CMS

Expected Business Impact of Website Redesign

The redesigned website is projected to increase online inquiries by 35%, reduce bounce rates by 30%, and improve conversion rates by 20% through enhanced user experience and optimized lead capture mechanisms. The modernized digital presence will strengthen market positioning as an industry thought leader while supporting scalable business growth through improved client acquisition metrics.

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