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Website Migration and Feature Enhancement for a Furniture Manufacturer
  1. case
  2. Website Migration and Feature Enhancement for a Furniture Manufacturer

Website Migration and Feature Enhancement for a Furniture Manufacturer

emergentsoftware.net
Manufacturing
eCommerce
Business services

Challenges Faced by Furniture Manufacturer in Digital Transition

The client needed to complete a legacy website migration and integrate new digital services, including a Product Information Management System (PIM). Their previous development partner was unable to finish the migration, causing delays and potential revenue loss. They required an accelerated timeline to meet launch goals and needed to sunset outdated online services to streamline their digital presence.

About the Client

A mid-sized furniture manufacturing company specializing in high-quality home furnishings, seeking to modernize its online platform and improve digital operations.

Goals for Website Migration and Digital Platform Enhancement

  • Successfully migrate existing websites to a new cloud hosting environment ensuring seamless functionality.
  • Integrate a new Product Information Management System to improve product data management.
  • Implement new features such as stock availability toggles to enhance customer shopping experience.
  • Reduce website load times and increase system stability to support ongoing customer engagement.
  • Enhance user experience for both customers and internal teams through continued development and feature updates.
  • Ensure completion within an accelerated timeline to meet strategic launch objectives.

Core Functional Specifications for the Modernized Website

  • Migration of existing websites to a scalable cloud hosting environment ensuring minimal downtime and consistent functionality.
  • Integration with a Product Information Management System for efficient product data orchestration.
  • Incorporation of global stock availability indicators, updated daily via data API, visible on product listing and detail pages.
  • Enhanced product listing and detail pages with optimized user experience and filtering capabilities.
  • Support for future feature additions and ongoing platform support post-migration.

Technology Stack and Architectural Preferences

Cloud-based hosting platform (e.g., Microsoft Azure or equivalent)
Content Management System similar to Umbraco or equivalent headless CMS
API-driven architecture for data synchronization and third-party service integration
Secure, scalable database and data management solutions

External Systems and Data Integrations Needed

  • Product Information Management System for centralized product data
  • API for daily stock availability updates from inventory spreadsheet
  • Third-party analytics and user tracking tools for ongoing site optimization

Key Performance and Security Considerations

  • Website load times optimized for speed and responsiveness
  • System availability and uptime target of 99.9%
  • Data security compliance, including secure API integrations
  • Scalable infrastructure supporting future growth and feature additions

Projected Business Benefits of Website Migration and Enhancement

By completing the website migration and integrating real-time stock data, the client aims to achieve faster load times and higher system stability, leading to a more reliable online experience. The addition of real-time stock visibility is expected to drive increased conversions, facilitate same-day purchases, and reduce operational overhead, ultimately supporting revenue growth and improved customer satisfaction.

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