Comprehensive Website Modernization and Scalable Infrastructure for Hospitality Brand

The client’s existing digital platform is struggling to provide a cohesive, engaging experience across multiple resorts, with instability during traffic surges, limited scalability, and outdated technology frameworks. This hampers guest engagement, booking conversions, and operational responsiveness, especially during peak seasons and marketing campaigns.

A large hospitality and resort operator with multiple locations, offering diverse amenities and booking experiences seeking to revamp their digital presence for better user engagement and operational efficiency.

• Develop a unified, visually appealing website that reflects the brand's updated identity and consolidates diverse offerings into a seamless user journey.
• Implement a scalable infrastructure capable of handling significant traffic spikes during peak seasons and promotional events without performance degradation.
• Provide a flexible, user-friendly content management system to enable non-technical staff to easily update and manage website content.
• Enhance multilingual support and accessibility for a global and diverse user base.
• Integrate eCommerce functionalities for guest merchandise and service bookings with customizable options.
• Ensure compliance with relevant privacy laws and security standards.

• Unified user interface providing a cohesive experience across multiple resort locations and offerings.
• Content management system with multilingual editing and a new block editor to facilitate easy updates and customization.
• Integration of an eCommerce module for souvenirs, gifts, and additional services with customizable, location-specific product options.
• Implementation of dynamic, location-based load balancing and cloud hosting on a scalable infrastructure to handle traffic surges.
• Load testing protocols to verify performance during traffic peaks, ensuring no impact on site accessibility.
• Additional redundancy with a secondary site instance for high availability.
• Incorporation of interactive components such as engaging videos, iconography, and callouts to enhance visual appeal.
• Streamlined booking and reservation functionalities linked to a centralized system.

• eCommerce platform for merchandise and service transactions.
• Location-based load balancing and cloud auto-scaling services.
• Analytics and monitoring tools for real-time performance tracking and alerting.
• GDPR/privacy compliance modules.
• Booking and reservation system APIs.

• System must handle peak traffic loads at least 50x higher than normal traffic, e.g., representing growth from 3,580 to at least 15,000 requests per minute during special events.
• Ensure high availability with a secondary site for failover scenarios.
• Support responsive design for mobile, tablet, and desktop platforms.
• Achieve low latency and fast load times, with performance verified through load testing.
• Implement security measures aligned with industry standards and privacy laws.

The redesigned website aims to significantly improve guest engagement through a modern, cohesive user experience, support increased booking and merchandise sales via integrated eCommerce, and ensure operational resilience during high-traffic periods. The infrastructure enhancements are expected to enable the site to handle traffic surges over 50 times the usual volume, reducing downtime and maximizing revenue opportunities during peak seasons and major marketing campaigns.