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Website Enhancement and SEO/PPC Optimization for Le Komora
  1. case
  2. Website Enhancement and SEO/PPC Optimization for Le Komora

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Website Enhancement and SEO/PPC Optimization for Le Komora

wiserbrand.com
Hospitality & leisure
Retail

Business Challenge

Le Komora's website was not achieving optimal visibility in Google Search results and was not effectively engaging its target audience. This resulted in missed opportunities to increase brand awareness, drive traffic, and ultimately boost sales. The client needed a strategy to improve their online presence and connect with their desired customers.

About the Client

Le Komora is an authentic Swiss restaurant and retail store specializing in Swiss gastronomic culture and related accessories (fondue and raclette grills). They operate a restaurant network in Eastern Europe, aiming to promote Swiss culture and provide a unique dining experience.

Project Objectives

  • Increase website visibility in Google Search results.
  • Drive organic traffic to the website.
  • Improve user engagement with the website content.
  • Increase brand awareness among the target audience.
  • Generate leads and drive sales through the website.

Functional Requirements

  • Technical SEO audit and remediation.
  • Keyword research and implementation.
  • Content optimization for target keywords.
  • Blog content creation and management.
  • Link building strategy and execution.
  • Website analytics tracking and reporting.

Preferred Technologies

Google Analytics
Google Search Console
SEO tools (e.g., SEMrush, Ahrefs)
Content Management System (CMS) - existing platform to be leveraged

Integrations Required

  • Google Ads (for PPC campaigns)
  • Social Media Platforms (for content distribution)

Key Non-Functional Requirements

  • Scalability to handle increasing traffic.
  • High website performance and fast loading times.
  • Secure website infrastructure.
  • Mobile responsiveness.

Estimated Impact

Successful implementation of this project is expected to significantly improve Le Komora's online presence, resulting in increased website traffic, improved search engine rankings, higher user engagement, and ultimately, a measurable increase in sales. The project aims to replicate and expand upon the positive results achieved in the previous engagement, establishing Le Komora as a leader in the Eastern European market for Swiss cuisine and accessories.

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