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Modernization of E-commerce Platform for Automotive Enthusiasts

wiserbrand.com

Automotive

eCommerce

Retail

Business Challenges

The client's Magento 1 store operated on a monolithic architecture causing slow database queries and increased system load. Static HTML pages limited dynamic user experience capabilities, hindering customer engagement and reseller efficiency.

About the Client

Leading automotive company specializing in performance parts and accessories for car enthusiasts

Strategic Goals

Improve platform performance and reduce database load
Create dynamic, engaging user experiences
Enhance reseller tools for better sales tracking
Drive revenue growth through improved platform efficiency

Core System Requirements

GraphQL API for optimized data queries
Vue.js-based dynamic frontend interface
Google Chrome extension for reseller inventory and commission tracking
Reusable UI components for consistent design

Technology Stack

GraphQL

Vue.js

Chrome Extensions API

Magento 1

System Integrations

Magento 1 backend integration
Google Chrome Web Store deployment

Performance Criteria

50% faster query/response times
30% reduction in database load
Scalable architecture for growing product catalog
Cross-browser compatibility

Business Impact Projections

Implementation is expected to drive a 25% increase in sales through improved user experience, 15% higher reseller commissions via enhanced tools, and significant performance improvements enabling faster customer interactions and reduced infrastructure costs.