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Web Accessibility Enhancement and Compliance Implementation for NY Cruise Lines

launchpadlab.com

Hospitality & leisure

Other industries

Accessibility Compliance Challenges

Approximately 50 million people in the U.S. have disabilities that impact digital interaction. NYCL's websites lacked compliance with WCAG 2.1 guidelines, creating accessibility barriers. This hindered user experience, posed legal risks, and conflicted with inclusivity values.

About the Client

A leading provider of cruise line services offering luxury voyages and travel experiences.

Accessibility Enhancement Goals

Implement code and design updates to meet WCAG 2.1 standards
Ensure digital experiences are perceivable, operable, understandable, and robust
Align accessibility improvements with brand guidelines
Train marketing teams on CMS accessibility best practices
Establish rigorous testing protocols for ongoing compliance

Core Accessibility Functionalities

Color contrast adjustments to meet WCAG ratio requirements
Keyboard navigation support for screen readers
Date input affordance implementation
CMS accessibility guidelines for content management
Automated and manual accessibility testing workflows

Technology Stack

HTML5

CSS3

JavaScript

ARIA (Accessible Rich Internet Applications)

React (if applicable)

System Integrations

Content Management System (CMS)
SiteImprove
Google Lighthouse Chrome extension

Non-Functional Requirements

WCAG 2.1 AA compliance validation
Cross-browser compatibility
Performance optimization for assistive technologies
Scalable design system for future updates

Business Impact Projections

Enhanced accessibility for 50M+ users with disabilities, reduced legal risks through compliance, improved brand reputation for inclusivity, increased user engagement metrics, and higher conversion rates via barrier-free digital experiences.