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VR Experience Development for Fibre Optic Service Showcase

cubezoo.co.za

Telecommunications

Information technology

Need for Enhanced Customer Engagement & Product Understanding

Vodacom sought a more engaging and effective way to showcase its fibre optic offering to potential customers. Traditional marketing methods were proving less impactful in conveying the benefits and accessibility of fibre technology. Customers lacked a tangible understanding of how fibre works and where it can be utilized within their homes.

About the Client

A leading mobile network operator providing a range of telecommunications services including mobile, fixed line, and fibre optic internet to consumers and businesses.

Project Goals

Increase customer understanding of Vodacom's fibre optic services.
Enhance customer engagement with Vodacom's product offerings.
Improve conversion rates for fibre optic subscriptions.
Position Vodacom as an innovative technology leader.

Functional Requirements

Interactive virtual tour of a home showcasing fibre optic connectivity.
Ability to navigate through different rooms and highlight fibre access points.
Visual representation of fibre optic cables and network infrastructure.
Demonstration of fibre's capabilities (streaming, gaming, remote control).
Integration with customer account information for personalized content (optional).

Preferred Technologies

Unity

Native development for iOS and Android (Hybrid approach)

Integrations Required

Potential integration with Vodacom's CRM system for personalized content (future phase).

Key Non-Functional Requirements

Seamless user experience with intuitive navigation.
Fast loading times and responsive performance.
Cross-platform compatibility (iOS and Android).
Scalability to accommodate future expansion of virtual tours.
Data security and privacy.

Expected Business Impact

The VR experience is expected to significantly improve customer engagement, leading to higher conversion rates for fibre optic subscriptions. It will also enhance Vodacom's brand image as an innovative and forward-thinking technology provider. Improved customer understanding will result in reduced customer support inquiries related to fibre optic services.