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Most cigarette smokers want to quit but fewer than one in ten succeed without proper support. Existing solutions lack personalized engagement, measurable health metrics, and emotional triggers to sustain behavior change, particularly in regions with limited access to modern health monitoring devices.
A global pharmaceutical company seeking digital solutions to complement nicotine replacement therapies and smoking cessation programs
Anticipated increase in smoking cessation success rates through measurable progress tracking and emotional engagement. Expected to enhance Pfizer's digital health portfolio with a scalable solution that demonstrates corporate social responsibility while creating new opportunities for pharmaceutical support programs integration.