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CxVet's existing website and business model are obsolete, failing to attract new customers and support ongoing growth. The platform lacks modern features, is technically insecure, and the content management system is insufficient for scaling. User migration presented significant technical and strategic challenges.
CxVet is a veterinary education company providing surgical training materials to veterinary professionals globally. They offer video tutorials, downloadable resources, and a membership-based learning platform.
This project is expected to significantly increase CxVet's user base, revenue, and brand recognition. A modern platform will improve the user experience, leading to higher engagement and customer retention. Data-driven insights will enable informed decision-making regarding content development and marketing strategies, driving continued growth and establishing CxVet as the leading provider of veterinary surgical education.