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Veteran Career Transition Platform Rebranding and Web Development Project
  1. case
  2. Veteran Career Transition Platform Rebranding and Web Development Project

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Veteran Career Transition Platform Rebranding and Web Development Project

launchpadlab.com
Education
Non-profit
Business services

Career Transition Challenges for Veterans

Veterans face difficulties translating military skills to civilian careers. Existing digital platforms lacked effective branding, intuitive application processes, and partner company integration, hindering program accessibility and candidate-company connections.

About the Client

Organization providing immersive educational programs and career transition support for veterans

Digital Transformation Goals

  • Create engaging brand identity and website to attract veteran applicants
  • Implement user-friendly application system with progress-saving capability
  • Develop partner portal for streamlined candidate management
  • Establish partnerships with leading tech companies
  • Enhance credibility through modern, trustworthy visual design

Core System Requirements

  • Multi-step, saveable application process
  • Responsive program showcase templates
  • Partner portal with candidate search/filters
  • Custom icon system aligned with brand identity
  • WordPress content management with custom theme

Technology Stack

WordPress
Ruby on Rails
Share font
Geometric SVG design elements

System Integrations

  • HR management systems
  • Candidate databases
  • Email marketing platforms

Operational Requirements

  • Scalable architecture for program expansion
  • ADA-compliant accessibility features
  • Secure user data handling (GDPR/CCPA)
  • Cross-browser compatibility
  • 99.9% uptime SLA

Expected Business Outcomes

Projected 40% increase in application completion rates, accelerated veteran placement timelines, and expanded partnerships with Fortune 500 companies through enhanced platform credibility and operational efficiency.

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