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User Consent Management System for Digital Experience Optimization

techexactly.com

Advertising & marketing

Information technology

Gaming

Challenges in User Data Consent Management

Current systems lack granular control for users to manage consent preferences across multiple data collection points, impacting compliance with privacy regulations and limiting personalized experience delivery.

About the Client

Digital experience agency specializing in cross-platform user engagement solutions

Key Project Goals

Implement dynamic consent management interface
Ensure compliance with global privacy regulations
Enable personalized user experiences through preference tracking
Maintain functionality for core digital services when consent is withdrawn

Core System Requirements

Interactive consent dashboard with toggle options
Preference persistence across devices
Real-time analytics tracking opt-out
Marketing profile management interface
Automated compliance reporting

Technology Stack

React.js for frontend components

Node.js with Express

MongoDB for preference storage

GDPR-compliant encryption protocols

System Integrations

Google Analytics 4
Adobe Experience Platform
CRM systems (Salesforce, HubSpot)
Third-party advertising APIs

Non-Functional Requirements

99.9% system availability
Sub-200ms response time for consent updates
Role-based access control (RBAC)
Data retention policy enforcement
Cross-browser compatibility

Business Impact Projections

Expected 40% reduction in compliance risks, 25% improvement in user engagement metrics, and 15% increase in advertising ROI through better preference alignment while maintaining core service functionality.