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Consent Management Platform for Cross-Platform Digital Experiences

techexactly.com

Advertising & marketing

Information technology

Media

Challenges in User Consent Management

Difficulty maintaining compliance with data privacy regulations while delivering personalized digital experiences across multiple platforms. Current systems lack unified consent management, leading to fragmented user profiles, potential privacy violations, and suboptimal user experiences.

About the Client

A digital agency specializing in agile design and cross-platform user experiences for innovative companies

Key Project Goals

Implement a unified consent management system across all digital platforms
Ensure compliance with global data privacy regulations (GDPR, CCPA)
Enhance user trust through transparent data handling practices
Improve targeting accuracy for marketing campaigns

Core System Requirements

User consent dashboard with granular preference controls
Cross-platform tracking synchronization
Automated compliance reporting
Real-time analytics integration
Marketing profile builder with opt-in/out functionality

Technology Stack

Cookie management API

JavaScript tracking library

React.js frontend framework

Node.js backend

MongoDB for preference storage

System Integrations

Google Analytics 4
Meta Pixel
Adobe Experience Platform
CRM systems (Salesforce, HubSpot)
AdTech platforms

Non-Functional Requirements

99.9% system uptime SLA
Sub-200ms response time for consent requests
AES-256 data encryption at rest and in transit
Horizontal scalability for 10M+ user profiles
WCAG 2.1 accessibility compliance

Expected Business Impact

Achieve 100% compliance with major data regulations, reduce consent-related bounce rates by 40%, increase marketing campaign effectiveness through accurate user profiling, and improve client trust metrics by 65% through transparent data practices.