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Consent Management System for Digital Experience Platform

techexactly.com

Advertising & marketing

Information technology

eCommerce

Data Privacy Compliance Challenges

Need to implement compliant user consent management while maintaining seamless digital experiences across platforms. Current systems risk regulatory non-compliance and feature degradation due to cookie storage limitations.

About the Client

Digital experience agency specializing in cross-platform solutions for game-changing companies

Key Project Goals

Implement GDPR-compliant consent tracking system
Enable granular preference management for users
Maintain functionality of core features without intrusive data collection
Ensure cross-platform compatibility across devices and browsers

Core System Requirements

Dynamic consent banner interface
Preference center with category-specific controls
Cookie categorization engine
Analytics tracking without personal data

Technology Stack

JavaScript/TypeScript

React frontend framework

Node.js backend

GDPR compliance tools

System Integrations

Google Analytics 4
Cross-platform advertising SDKs
Customer Data Platform (CDP)

Performance Criteria

Sub-200ms response time for consent requests
99.9% system availability
End-to-end encryption for stored preferences
Horizontal scalability for global traffic

Business Impact Projections

Expected 30% reduction in compliance risks, 25% improvement in user trust metrics, and 40% faster feature deployment through standardized consent workflows.