Unified Scalable Corporate Website with Enhanced User Experience

The client currently operates multiple websites built over time without a centralized content management system, resulting in disjointed content, inconsistent user flows, and scalability limitations. Stakeholders face difficulties accessing unified information, and the existing infrastructure hampers future growth and ease of content updates.

A mid-to-large enterprise specializing in complex technical products and services, aiming to consolidate multiple digital assets into a cohesive, scalable online platform.

• Consolidate multiple legacy websites into a single unified platform to streamline content management.
• Design a responsive, user-friendly interface that caters to diverse user personas and needs.
• Develop a scalable architecture supporting future content expansion and feature integration.
• Enhance content accessibility and stakeholder engagement.
• Improve site performance, loading times, and SEO effectiveness to increase overall user engagement.

• Content workshop and information architecture design to unify existing content
• Prototyping through wireframes and clickable prototypes for user testing and validation
• Custom responsive design aligned with brand guidelines emphasizing technical elegance and clarity
• Implementation of micro interactions, hover states, and animations to enhance engagement
• Custom content templates for varied content types such as product details, research reports, news, and insights
• Advanced navigation components including mega dropdowns with carousel capabilities
• Dynamic sliders highlighting key products or instruments
• Enhanced accessibility, SEO optimization, and fast loading performance

• Content management and publishing workflows
• Analytics and user behavior tracking tools
• Third-party APIs for external data or verification processes
• Chat and communication tools for stakeholder engagement

• High scalability to support future content growth and traffic increases
• Optimized load times, with adherence to best practices for performance
• Accessibility compliance (e.g., WCAG standards)
• Responsive design across devices and browsers
• Robust security measures to protect content and user data
• SEO optimization for improved search visibility

The project aims to create a unified, scalable website that improves stakeholder access to information, enhances user engagement with interactive features, and supports future growth. By consolidating content and streamlining user flows, the new platform is expected to increase site traffic, reduce content management complexity, and elevate overall brand perception, mirroring previous success where site performance was significantly improved and content updates simplified.