Interactive Virtual Showroom and Test Drive Experience for Automotive Brand

The client faces difficulties in providing accessible and engaging vehicle showcases, leading to lower test drive bookings and limited customer interaction in physical showrooms. They seek innovative digital solutions to bring the showroom experience directly to consumers' screens, increasing interest and driving conversions.

A mid-to-large automotive manufacturer aiming to enhance customer engagement and increase vehicle test drives through immersive digital experiences.

• Develop an immersive virtual reality platform that allows consumers to explore vehicle features in 360º detail.
• Create a full 3D model of the vehicle with animated features to facilitate detailed virtual walkthroughs.
• Integrate real-world virtual test drives filmed with 360º cameras to provide authentic driving experiences within the virtual environment.
• Enable seamless interaction, navigation, and immersive viewing on mobile devices, including compatibility with VR headsets such as Google Cardboard.
• Incorporate an easily accessible booking system for virtual test drives and links to detailed vehicle microsites to convert virtual interest into real-world engagement.

• High-fidelity, handcrafted 3D model of the vehicle for detailed exploration.
• Animated and interactive vehicle features to demonstrate functionality and design.
• Embedded 360º stereoscopic video footage of real-world virtual test drives.
• Optimized mobile application supporting both straightview and VR headset experiences.
• Navigation controls allowing users to explore exterior, interior, and drive simulation scenes.
• Integrated booking interface for scheduling physical test drives from within the experience.
• Linkage to dedicated vehicle information microsite for more details.

• Test drive booking system to capture and confirm appointment requests
• Vehicle information microsite for detailed specifications and marketing material
• Analytics tools for user interaction tracking and engagement metrics

• Application should support seamless experiences on smartphones, tablets, and VR devices
• Performance must ensure smooth 4K video playback without latency delays
• System should be scalable to handle increasing user loads
• Security to protect user data, especially related to booking and personal information
• Cross-platform compatibility with a unified codebase approach

The virtual showroom and test drive experience aims to significantly increase consumer engagement, with an anticipated rise in virtual interactions leading to higher test drive bookings and vehicle inquiries. It is expected to enhance brand perception, facilitate remote customer exploration, and streamline the path to purchase, potentially boosting test drive appointment rates by a measurable margin.