Modern Website Overhaul for Strategic Communications Firm to Enhance Thought Leadership and User Engagement

The client’s existing website presents content in disjointed divisions, hindering effective dissemination of their thought leadership and service offerings. The site's outdated design and navigation structure restrict visitor engagement and accessibility, impacting brand perception and lead generation.

A mid-sized strategic communications company specializing in public relations, policy advocacy, and thought leadership, seeking to modernize its online presence to better showcase its expertise and team.

• Redesign the website to be visually modern, engaging, and aligned with current design standards.
• Implement a flexible content architecture that consolidates services, case studies, and thought pieces into an accessible, filterable, and integrated format.
• Enhance user experience through improved navigation, search, and content accessibility.
• Develop custom interactive widgets to display dynamic content, including team profiles and case studies.
• Introduce a dark mode animated design with vibrant and depth-enhancing tones to reflect brand identity.
• Optimize the website for responsive, mobile-first functionality across all device types.
• Increase content discoverability and user interaction, with an aim to improve content access times and engagement metrics.

• Animated dark mode design utilizing depth and vibrancy to enhance visual appeal.
• Filterable and searchable content sections integrating blog posts, case studies, and service offerings into a cohesive interface.
• Custom-built widgets for unique content display, including team member profiles with hover and rollover effects, and rotating menu items.
• Advanced content architecture with a simplified sitemap and multiple access points for content discovery.
• User-friendly search and filtering mechanisms with slide-out menus allowing multi-category selection.
• Interactive article scroller with horizontal drag capability and rotation animation.
• Navigation elements featuring innovative hover states, such as rotating menu icons.
• Responsive design ensuring seamless user experience across devices.

• Content management system for seamless content updates
• External analytics and tracking tools for visitor behavior analysis
• Social media sharing and profile integrations
• Form and contact management systems

• Responsive performance with fast load times across devices (target load time <3 seconds)
• High scalability to accommodate future content expansion
• Robust security measures to protect user data and prevent vulnerabilities
• Compliance with accessibility standards (e.g., WCAG 2.1)
• Maintainability for easy content updates and feature enhancements

The new website aims to significantly enhance visitor engagement by providing an intuitive, visually compelling platform that consolidates and showcases the firm’s thought leadership and services. Expected outcomes include increased content discoverability, improved user interaction, and higher conversion rates. The modernized design and enhanced navigation are projected to boost site traffic and reduce bounce rates, leading to stronger brand positioning and more effective client outreach.