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Unified Insurance Platform Development for MicroSME Segment

pagepro.co

Insurance

Financial services

Challenge in User Experience Fragmentation and Platform Unification

Existing insurance products operated on separate PAS systems with inconsistent user journeys, requiring a unified customer-facing platform to consolidate offerings while maintaining brand recognition and operational efficiency.

About the Client

UK-based insurance provider specializing in flexible products for microSME tradespeople, offering multi-cover insurance solutions

Platform Modernization and Market Launch Objectives

Create cohesive user experience across all product lines
Develop scalable frontend architecture with CMS integration
Implement MVP with core insurance selling functionality
Enable marketing team content autonomy through headless CMS

Core Platform Requirements

Marketing website with SEO-optimized static pages
Quote-to-buy customer journey with form-based data collection
Authenticated customer account portal
Third-party claims processing integration
Real-time data reporting dashboard

Technology Stack Requirements

React.js for client-side applications

Next.js for Jamstack marketing site

Sanity as headless CMS

Vercel deployment platform

AWS infrastructure services

System Integration Needs

Third-party claims processing APIs
Customer authentication service
Data analytics and reporting tools
Payment gateway integration

Operational Requirements

High-performance SSR/CSR rendering
Enterprise-grade security compliance
Horizontal scalability for future products
CMS content editing efficiency

Business Impact Projections

Unified platform will enhance brand recognition through consistent UX, reduce operational complexity by 40%, enable 2x faster product launches, and improve customer retention through personalized insurance journeys while maintaining regulatory compliance.