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Migration to Jamstack for Enhanced Performance and User Experience in Financial Technology

pagepro.co

Financial services

Information technology

Challenges with Legacy Infrastructure

Localcoin's WordPress-based website suffered from slow page load speeds, outdated technology stack, and suboptimal user experience (UX), hindering business growth and customer satisfaction. The lack of frontend flexibility and inefficient content management system limited their ability to adapt to market demands and implement modern web practices.

About the Client

A Toronto-based financial technology company operating Canada’s largest Bitcoin ATM network with over 900 terminals across North America, focused on privacy-centric digital currency transactions.

Strategic Migration Goals

Implement a high-performance Jamstack architecture to significantly improve website speed and scalability
Enhance user experience through modern frontend frameworks and responsive design
Enable seamless multilingual content management for North American markets
Future-proof digital infrastructure for long-term adaptability in FinTech industry

Core System Requirements

Multi-language support (English/French) with /us sub-routing
Interactive ATM locator with real-time data integration
Dynamic marketing landing page builder
SMS and newsletter subscription management
Blog/press release publishing system
Transaction verification form API integration
Headless CMS for content editing autonomy

Technology Stack Requirements

Next.js for server-side rendering and static site generation

Jamstack architecture for performance optimization

Prismic CMS as headless content management solution

Tailwind CSS for utility-first styling

Storybook for component-driven development

Third-Party System Integrations

Google Maps API for ATM location services
Freshchat for live customer support
Google Analytics and Tag Manager for analytics tracking
Form submission APIs for lead capture
Transactional SMS/email APIs

Performance and Quality Standards

Page weight under 500KB
Network requests under 50 per page
Google Lighthouse scores: 80-90 (desktop), 70-80 (mobile)
WCAG 2.1 accessibility compliance
Enterprise-grade security protocols
Scalable infrastructure for 10x traffic growth

Expected Business Outcomes

The migration to Jamstack architecture with Next.js and Prismic CMS is projected to deliver 2-3x faster page load times, 40% reduction in bounce rates, and 25% increase in conversion rates. The headless CMS implementation will reduce content deployment time by 70% while maintaining enterprise-level governance. Modern web standards compliance will improve SEO rankings and position Localcoin as a technology leader in the cryptocurrency transaction space.