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Need to rapidly validate a new digital insurance business model with a Minimum Viable Product (MVP) within 4-6 weeks, while minimizing financial risk and ensuring cross-platform compatibility with push notification capabilities
A UK-based temporary car insurance provider offering flexible coverage from 1 hour to 30 days, part of a leading car insurance group
Accelerated market validation with 46-week development cycle, reduced financial risk through iterative approach, immediate user feedback collection for product-market fit assessment, and foundation for future feature expansion while maintaining cross-platform compatibility and engagement metrics tracking