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Unified Data Analytics Platform for Multi-Brand Pet Insurance Ecosystem

nybblegroup.com

Insurance

Consumer products & services

Data Fragmentation and Inconsistent Reporting Challenges Across Multi-Brand Operations

Multiple pet insurance brands with distinct sales flows and technologies caused fragmented data, inconsistent reporting, and difficulties adapting traditional analytics tools to complex pet insurance sales models involving breed-specific policies, multi-pet transactions, and variable coverage needs.

About the Client

One of North America's largest pet insurance and services organizations operating multiple brands, including ASPCA, FIGO, and AKC.

Strategic Objectives for Unified Data Management and Analytics

Standardize data collection across all brands for consistent metric comparison
Develop unified dashboards for cross-brand performance visualization
Optimize conversion tracking for complex insurance sales processes
Enable data-driven decision-making through centralized analytics

Core Functionalities for Data Standardization and Analytics

Custom GA4 implementation for pet insurance-specific metrics
Standardized data schema for breed, age, and coverage variables
Multi-pet transaction tracking system
Individual brand dashboards with aggregated portfolio view
Conversion funnel analysis tools for insurance sales processes

Technology Stack Requirements

Google Analytics 4

Looker Studio

JavaScript Data Layer

System Integration Needs

Legacy sales systems across multiple brands
Brand-specific CRM platforms
Insurance quoting engines

Operational Requirements

Scalable architecture for multi-brand expansion
Real-time data processing capabilities
Enterprise-grade data security and compliance
Cross-platform performance optimization

Expected Business Impact of Unified Analytics

Enables cross-brand performance comparison, improves conversion rate optimization by 30%, reduces reporting time by 50%, and provides actionable insights for personalized insurance offerings through standardized data visualization and analysis.