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The existing platform suffers from poor user engagement due to outdated UI design, inconsistent information hierarchy, broken navigation flows, and suboptimal mobile responsiveness. Critical issues include low subscriber conversion rates, cluttered content presentation, ineffective CTAs, and technical problems with redirects and broken links.
A subscription-based digital news platform aggregating diverse content categories with multimedia storytelling capabilities
Implementation of these enhancements is projected to increase monthly active users by 50%, reduce bounce rates by 35%, and achieve a 20% growth in premium subscriptions within six months post-launch. The modernized platform will establish a foundation for future feature expansion while improving overall brand perception and user satisfaction.