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Usability testing revealed that users find it challenging to locate the Telegram Wallet within the app's navigation, particularly new users. Additionally, users struggle to easily track asset prices and access relevant information (news, detailed insights) within the existing Wallet design. This leads to a frustrating user experience and potentially hinders crypto adoption.
The Open Platform is a technology company focused on developing innovative financial solutions integrated within popular messaging platforms like Telegram. They aim to provide users with convenient and secure access to crypto and financial services.
This redesign is expected to significantly improve user adoption and engagement with the Telegram Wallet. By addressing usability issues and enhancing key features, the project aims to increase the number of active Wallet users, drive transaction volume, and strengthen The Open Platform's position in the crypto financial services market. Improved user experience will also positively impact brand perception and user retention.