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Telecom Equipment Provider Website Overhaul and Brand Identity Enhancement

goodface.agency

Telecommunications

Information technology

Outdated Brand Image and Inefficient Online Presence

The client required a modernized digital presence to better showcase their expertise in telecommunications equipment, improve user experience for finding complex technical solutions, and align their online brand identity with current market expectations.

About the Client

Specialist provider of telecommunications equipment with a focus on complex technological solutions

Digital Transformation Goals

Refresh corporate brand identity through visual design and messaging
Develop a user-friendly website with intuitive navigation for technical product discovery
Implement interactive tools to demonstrate complex solution capabilities
Enhance mobile responsiveness and cross-platform compatibility
Improve lead generation through optimized contact workflows

Core System Requirements

Responsive website with dynamic product filtering
Interactive solution finder tool for technical specifications
Downloadable technical documentation portal
Client success case study showcase
Integrated contact form with automated lead routing

Technology Stack Preferences

React.js for front-end interactivity

Node.js with Express for backend services

Headless CMS for content management

GraphQL API integration

System Integration Needs

CRM system (Salesforce) integration
Technical documentation management system
Email marketing platform (Mailchimp)
Analytics suite (Google Analytics 4)

Performance Requirements

99.9% uptime SLA
Sub-3 second page load times
WCAG 2.1 accessibility compliance
Role-based access control for technical resources
Automated security vulnerability scanning

Expected Business Outcomes

Projected 40% increase in qualified lead generation through improved technical product discoverability, 25% reduction in sales cycle duration via interactive tools, and enhanced brand perception metrics through consistent visual identity implementation across digital channels.